By C. Whan Park, Deborah J. Macinnis, Joseph Priester

Model Attachment offers a theoretical build in regards to the components that underlie powerful model relationships. The authors outline the build of brand name attachment and differentiate it from different constructs arguing that model attachment is necessary to consequence variables that underscore the brand's worth to the company. This monograph provides to the literature by way of articulating the antecedents to robust model attachments together with either the bases on which powerful model attachments shape and the promoting actions that foster them. The authors posit that robust brand-customer attachments derive from the brand's good fortune at growing powerful model self-connections via enjoyable, permitting, and/or assuring the self. those successes are themselves contingent at the effectiveness of promoting actions that use have an effect on, typicality, vividness, and wealthy info to foster a powerful model self connection via a strategic model exemplar. model Attachment describes the attachment build, its dating to different constructs, the character of brand-self connections, and the position of strategic model exemplars in developing those connections. The authors additionally learn theoretical and managerial matters round this subject.

Show description

Read Online or Download Brand Attachment: Construct, Consequences and Causes PDF

Similar construction books

Realism Discourse and Deconstruction

Theories of discourse convey to realism new rules approximately how wisdom develops and the way representations of fact are inspired. We achieve an knowing of the conceptual element of social lifestyles and the tactics during which which means is produced. This assortment displays the starting to be curiosity realist critics have proven in the direction of varieties of discourse concept and deconstruction.

Brand Attachment: Construct, Consequences and Causes

Model Attachment offers a theoretical build concerning the elements that underlie powerful model relationships. The authors outline the build of brand name attachment and differentiate it from different constructs arguing that model attachment is important to final result variables that underscore the brand's worth to the enterprise.

17th edition IEE wiring regulations : design and verification of electrical installations

This well known consultant offers an figuring out of easy layout standards and calculations, besides present inspection and trying out requisites and explains tips on how to meet the necessities of the IEE Wiring rules. The booklet explains in transparent language these components of the laws that the majority want simplifying.

Additional info for Brand Attachment: Construct, Consequences and Causes

Sample text

37–57. , J. Hartwick, and P. R. Warshaw (1988), ‘The theory of reasoned action: Meta-analysis of past research with recommendations for modifications and future research’. Journal of Consumer Research 15, 325–343. Sheth, J. N. and A. Parvatiyar (1995), ‘Relationship marketing in consumer markets: Antecedents and consequences’. Journal of the Academy of Marketing Science 23(4), 255–271. Sia, T. , C. G. Lord, M. R. Lepper, K. A. Blessum, and J. C. Thomas (1999), ‘Activation of exemplars in the process of assessing social category attitudes’.

Lewandowski, and E. N. Aron (2005), ‘Including close others in the cognitive structure of the self’. In: M. W. ): Interpersonal Cognition. New York: Guilford Press, pp. 206–232. Babad, E. (1987), ‘Wishful thinking and objectivity among sports fans’. Social Behavior 2, 231–240. Baldwin, M. , J. P. R. Keelan, B. Fehr, V. Enns, and E. KohRangarajoo (1996), ‘Social-cognitive conceptualization of attachment working models: Availability and accessibility effects’. Journal of Personality and Social Psychology 71, 94–109.

And M. J. Houston (2006), ‘Exemplars or beliefs? The impact of self-view on the nature and relative influence of brand associations’. Journal of Consumer Research 32, 519–529. Oswald, L. (1999), ‘Culture swapping: Consumption and the ethnogenesis of middle class Haitian immigrants’. Journal of Consumer Research 25(4), 303–329. Park, C. W. and D. J. MacInnis (2006), ‘What’s in and what’s out: Questions on the boundaries of the attitude construct’. Journal of Consumer Research 33(June), 16–8. Park, C.

Download PDF sample

Rated 4.47 of 5 – based on 42 votes