By Jason Burby

Figuring out every thing you could approximately each one click on in your site may help make strategic judgements relating to what you are promoting. This publication is set the why, not only the how, of internet analytics and the foundations for constructing a "culture of study" within your company. Why you have to gather a variety of varieties of info. Why you would like a technique. Why it needs to stay versatile. Why your info needs to generate significant motion. The authors solution those severe questions-and many more-using their decade of expertise in net analytics.

Show description

Read Online or Download Actionable web analytics: using data to make smart business decisions PDF

Similar systems analysis & design books

Models of computation: exploring the power of computing

In versions of Computation: Exploring the ability of Computing, John Savage re-examines theoretical laptop technological know-how, providing a clean method that offers precedence to source tradeoffs and complexity classifications over the constitution of machines and their relationships to languages. This standpoint displays a pedagogy prompted through the turning out to be significance of computational versions which are extra sensible than the summary ones studied within the Fifties, '60s and early '70s.

GeoSensor Networks: Second International Conference, GSN 2006, Boston, MA, USA, October 1-3, 2006, Revised Selected and Invited Papers

This booklet constitutes the completely refereed complaints of the second one GeoSensor Networks convention, held in Boston, Massachusetts, united states, in October 2006. The convention addressed matters relating to the gathering, administration, processing, research, and supply of real-time geospatial information utilizing dispensed geosensor networks.

Verification and Validation in Systems Engineering: Assessing UML/SysML Design Models

Verification and validation represents a major approach used for the standard review of engineered platforms and their compliance with the necessities tested at the start of or in the course of the improvement cycle. Debbabi and his coauthors examine methodologies and strategies that may be hired for the automated verification and validation of structures engineering layout versions expressed in standardized modeling languages.

Measuring computer performance. A practitioner's guide

Measuring laptop functionality units out the basic concepts utilized in examining and figuring out the functionality of desktops. in the course of the ebook, the emphasis is on functional equipment of size, simulation, and analytical modeling. the writer discusses functionality metrics and offers specified insurance of the recommendations utilized in benchmark programmes.

Extra info for Actionable web analytics: using data to make smart business decisions

Sample text

May well apply to the site itself. If the point is to drive users to sign up for the military, shouldn’t there be somewhere they can actually do so? qxd CHAPTER 2: PERFORMANCE MARKETING ■ 22 4/23/07 11:14 AM Page 22 To explain what we mean, let’s look at a certain practice that’s become popular among the analytics-minded set. For lack of a better word, we’ll call it page-packing. The technique rests on short-term understanding of business objectives. Let’s say, for example, that an enterprise software maker, Company X, has identified a particular initiative as its number-one priority.

Yet, Peter Drucker saw the future clearly. He realized then something that is even truer now: Businesses must create customers, and the best way to do that is through marketing and innovation. The nature of “marketing” and “innovation” in 1977 were markedly different than they are today (or at least than they appear to be today), and the connections between business and customer were orderly, predictable, and easily managed. The contemporary marketing executive faces unprecedented challenges and limitless opportunities.

Banner ads were the standard for advertising; even if they had fancy animation, the things that mattered were impressions and clicks. For many sites today, the page and the text on it is the least important element of the consumer experience. From the Flash animation that drives navigation to the consumer-generated videos playing in the background, the contemporary web experience is rich and vibrant. Consumers watch the latest episodes of their favorite TV shows and catch the limitless number of videos available at sites like YouTube.

Download PDF sample

Rated 5.00 of 5 – based on 6 votes