By Klaus Bruhn Jensen
A guide of Media and Communications examine offers qualitative in addition to quantitative methods to the research and interpretation of media, protecting views from either the social sciences and the arts. The guide bargains a entire evaluate of past examine and a collection of guidance for the way to consider, plan, and perform experiences of media in several social and cultural contexts. Divided into sections at the historical past, systematics and pragmatics of analysis, and written via the world over stated experts in every one quarter, the guide can be a typical reference paintings for college students and researchers.
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First released in 1987. Routledge is an imprint of Taylor & Francis, an informa corporation.
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Extra info for A Handbook of Media and Communication Research
A further development of the hermeneutic 21 22 Humanities in media and communication research fusion of horizons hermeneutics of suspicion circle which, more speciﬁcally, took into account the role of the reader, occurred during the twentieth century. The point appears from another set of twin concepts – pre-understanding and understanding – which was developed especially in the work of Gadamer (1975 ). On the one hand, any understanding requires a pre-understanding – a ‘prejudice’ in the neutral sense.
2001). A rhetorical-pragmatic concept of communication also furnishes one of the connections between humanistic research on media texts and social-scientiﬁc research on practices of communication. The basic rhetorical insight, that language serves to conﬁgure knowledge, is borne out, ﬁnally, in the concrete analytical procedures of many humanistic media studies. Humanistic researchers tend to assume that ideas take on their ﬁnal shape only when committed to language and paper. Just as children do not merely learn to read, but equally read to learn (Heath 1980: 130), so both researchers and other adults do not merely learn to write – they write to learn.
In addition, the model refers to meaning in terms of units as well as events to allow for empirical research on both the systemic and the processual aspect of meaning production. It may be argued that the main model of current humanistic media studies is generative, whereas the mainstream of social-scientiﬁc media research is stochastic. However, both deterministic and indeterministic conceptions of meaning easily creep into actual research, even while few researchers may align themselves explicitly with such models.